When I recently interviewed Frank Meehan, GM of 3G Handsets and Products, Hutchinson Whampoa/3 at our Mobilize event, he kept coming back to a key point: people want to do anything and everything they can with their phones. It's not always about which handset has the most glitz and glamor, but about the services and value-adds that you can access with the device.
That might explain the news out of 3, the U.K. mobile carrier. They now offer SkypeOut calls on certain handsets at no additional charge, meaning you can use your traditional cell phone to call any other cell or landline number at Skype's per minute charges. In some cases, this might not make sense so you'll want to be up on the country costs in SkypeOut. At times though, this could save money on a per-minute basis depending on your plan and where you're calling.
Skype Journal says that 3 is supporting this on their two Skype-phones as well as certain Nokia E- and N-series devices, plus specific handsets from Sony Ericsson. There are nearly 20 devices eligible and I see that two LG phones made the list as well. Between UMA, or calls over WiFi and SkypeOut support, we're beginning to see an interesting shift away from traditional mobile voice offerings. Once we hit 4G, will voice simply be another data application as Barry West from Sprint suggested during the recent WiMAX launch in Baltimore? My gut says yes, and voice calls as we know them will be handled more over data pipes by 2013. Sounds far off, but it's not and you can see the building blocks taking shape now.
Update: Andy Abramson picked up on this news about two weeks ago and says he wouldn't be surprised to see a similar deal worked out in the U.S. with either AT&T or T-Mobile. I think it will be a while before that happens and not likely with T-Mo due to their UMA offerings, but Andy's finger is on the pulse of the VoIP industry.
Check the full interview for more of Frank's thoughts:
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