Sony viral marketing campaign hints at a new Sony U ultra-portable
Sony has borrowed a page from the Origami marketing campaign and has been running a teaser video for the past few days. They are adding a little bit of information each day and it has certain segments all a-twitter at the possibility of a new Sony ultra-portable device. The teaser URL indicates the campaign is a “AR_UX teaser” which is interesting as the UX model designation was the same as the now defunct Sony Clie PDA line. The flash video states “New from Sony VAIO” so whatever this device is will be from the Vaio product line and a lot of people are buzzing about a new Sony UX device. The device in the video snippets has a fingerprint reader and Motion Eye and looks to be a small slate device of some sort. I will keep an eye out on this campaign and let you know how it unfolds. Interestingly, the teaser is in English and the teaser is running on the Sony US web site so this is aimed at the US I would think. Here are some screen captures from the video but you need to watch it to see the image of the fingerprint reader and front of the screen. Someone posted on a user’s group that the UX has motion eye, a flash hard drive, slide-out keyboard in addition to the biometric fingerprint reader. A flash HDD indicates a PDA rather than a full ultra-portable PC but I guess we will soon know. The sketch below shows the sliding keyboard.
-jk
Hey, it looks like what the Nokia 770 should have been! ;)
Posted by: Dave Zatz | May 14, 2006 at 09:49 AM
I was about a day away from ordering a Samsung from Best Buy. Now I'm waiting for the Sony. Loved my U Series. I gotta think Sony's going to put out something spectacular to follow it up. Expensive, but spectacular.
Posted by: Matt Smith | May 14, 2006 at 10:49 AM
Need marketing budget information for sony micro pc?
Any links...
Like advertising, fashion , celeberties, TV advertisement etc
Posted by: ram | February 16, 2007 at 11:55 AM